Content marketing is a form of marketing that focuses on creating and distributing content to attract, inform, and engage potential customers. Content Marketing has been around for decades but the Internet has made it easier for companies to reach an audience. Content can be used in many different ways – from blogging to social media posts – to create awareness about your company or product while building trust with your audience. Content Marketing is a great way to engage with your target audience and build relationships. Content marketing usually refers to creating content on behalf of a business, but it can also include sharing user-generated content (UGC), such as reviews or customer stories. Content has become an integral part in the success of any company’s digital strategy due to its ability to attract and engage a target audience.