About allocated Media

Allocated Media is a full service digital marketing agency, with a focus on the craft beverage & restaurant segments. We are leaders in the digital marketing space with proven success in data-driven marketing and crafting viral campaigns. We are experts in Branding, SEM, SEO, Local SEO, Chatbots, ROI Focused Loyalty programs, and Distribution Consulting for Beverage brands. 

Allocated Media is led by Barry Elwonger, a craft brewing industry veteran who ran all facets of Distribution, Sales, Marketing, Logistics, Finance, and even Excise taxes for a 30 BBL regional Brewery for almost a decade. Under his leadership, the Brand grew from 0 BBL to over 6000 BBL’s per year. He is a Certified Cicerone, Great American Beer Fest Judge, BJCP Judge, Level 1 Sommelier, and Certified Bourbon Steward. From the digital marketing side, he is Google Ads and Advanced Google Analytics Certified. His marketing campaigns have been featured on Ellen, CNN, USA Today, BBC, NBC, CBS, ABC, FOX, Tampa Morning Blend, Great Day Tampa, the Suncoast View, and hundreds of other news outlets. Barry is joined by a team of marketing experts specializing in graphic design, social media management, and media buying to round out the kick-ass squad that will help YOUR Brand grow.

Our company’s goal is to help you get the most out of your marketing budget by providing insights and analytics on which digital channels work best for your business, with proven ROI-backed campaigns. The Proof is in the profits. Let’s grab a beer.

Driven by our strong company values


There is no sense in doing something just to do it. Sorry Nike. We do everything with pride and integrity. Our team is fueled by an honest day of work. Look, we get to help breweries, distilleries, and restaurants grow their brands. Were honored by that opportunity. Our hands are burned, we say HEARD, we know beer, we know kitchens, we know operations, we also know that our culture doesn't deal with BS, so we don't either.


We are real hospitality people doing real hospitality things and our goal is to tell YOUR story, how you want it, while making it make sense to the public.

I don't know how else to say it but it drove me nuts when someone came into our brewhouse and told us how to talk about OUR brand. It was our blood, sweat, and tears going into the brand. Our Goal is to work WITH you to grow exposure without losing the point.


Our Moto is Proof in Profits. ​ You're hiring us to do a bang up job and drive results to your bottom line. That's why we love taking a data driven approach, you get to see the results with quantifiable stats. Likes and shares are great, but they don't pay your bills. That's exactly why we take it so much further with REAL data that shows REAL Return on investment.

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an Integrated Team of Experts dedicated to
exceeding our client's expectations

Our team is comprised of specialists that truly understand the hospitality industry. Our hands on approach leaves clients with a feeling of comfort as we product results and while conveying USEABLE information in terms that make sense for owner/operators. 

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