For the 2025 Best Florida Beer Championship, we executed a complete branding overhaul, ensuring that every touchpoint—from competition medals to event marketing—delivered maximum impact.

At the center of the rebrand was our custom-designed medal, featuring a bold gold gator gripping a frothy beer stein, making it an aspirational prize for winners. Each medal was paired with a custom lanyard, adding to its prestige and visual appeal. This design became the foundation for all event branding, seamlessly integrating into posters, billboards, direct mail campaigns, and merchandise.

Our marketing execution included:
✔ Poster designs placed in breweries and related retail spaces to maximize visibility
✔ A direct mail campaign, ensuring every licensed brewery in Florida received competition details
✔ A high-visibility Tampa-area billboard to expand brand awareness
✔ 10 unique hat designs, which were extremely well received

Additionally, we provided event photography and videography, capturing the energy of the competition and its largest Brewers Ball since 2017. The 2025 competition also saw an increase in entries per brewery and welcomed over 30 new participating breweries, a direct result of this marketing strategy and execution.

From design to execution, we delivered a cohesive, results-driven brand experience, elevating the competition, increasing engagement, and solidifying Best Florida Beer’s place as Florida’s premier brewing competition.