Barry Elwonger leads Allocated Media with a diverse client portfolio, having partnered with over 30 breweries and top industry trade members on projects including content creation, branding, marketing strategy, and distribution consulting. His expertise stems from nearly a decade of managing key operations—distribution, sales, marketing, logistics, and finance—for a 30 BBL regional brewery. This blend of hands-on brewery management and strategic consulting experience allows Barry and the Allocated team to offer clients a comprehensive approach, balancing operational insight with creative marketing and branding solutions.

Barry holds prestigious certifications, including Advanced Cicerone, Great American Beer Fest Judge, National Ranked BJCP Judge, Level 1 Sommelier, and Certified Bourbon Steward. He also serves on the Brewers Association PR & Marketing Subcommittee, keeping him at the forefront of industry trends.

In digital marketing, Barry is certified in Google Ads and Advanced Google Analytics, backed by nearly two decades of media buying experience. His expertise in video and photography production, along with his skills as a licensed drone pilot, adds another creative dimension to his work with Allocated clients.

A proud UCF Knight, Barry earned both his BA in Marketing and MBA, with additional certifications from Cornell and UC Davis. His marketing campaigns have been featured across major platforms like Ellen, CNN, USA Today, BBC, FOX, ABC, CBS, and NPR as well as hundreds of other media outlets.

Barry resides in North Tampa with his wife Michelle, their two children, Brooke and Blake, and their Corgi, Waffles. Outside of work, he teaches beer and sensory education, personal finance courses, and recently completed a beer and food pairing cookbook, with plans to publish in 2025.